See all case studies

How we helped GoGoPrint become Singapore's dominant POD business

e-Commerce

19 months

“Before working with Kaizen, we were too dependent on a narrow acquisition setup. They helped us scale spend, improve ROAS, diversify traffic, and introduce the reporting clarity we needed to manage growth properly.”

Adrien Ulens, GoGoPrint

Our results

What started as performance marketing became a full growth system.

Increased the spend by 7x

Diversified traffic significantly

Increased ROAS by 2.28x

Introduced MER as key metric

Traffic increased by 14.15x

Executive-level ad reporting introduced

Finding the Real Growth Constraints

We started by auditing the account structure, tracking, traffic sources, and commercial goals to understand what was limiting profitable scale.

Rebuilding the Acquisition Foundation

Before increasing spend, we cleaned up the core performance setup: campaigns, tracking, conversion priorities, reporting, and the way success was measured.

Scaling What Worked

Once the foundation was stronger, we increased spend progressively, expanded winning campaigns, and pushed more budget into channels and segments that proved they could grow efficiently.

Turning Marketing Into a Management System

As growth accelerated, we introduced clearer reporting, MER as a key business metric, and executive-level visibility so the team could make better decisions across the whole funnel.