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How we transformed paid acquisition for PeaseDoors in just 2 months

Clothing

3 months

“Kaizen helped us generate significantly more revenue from the same ad budget. They cleaned up our campaign structure, reduced our dependence on problematic automation, and gave us much clearer ROAS and MER visibility.”

Jared Goldberg, PeaseDoors

Our goal

Same budget. Cleaner structure. $143k/month more revenue in 2 months.

Revenue up $90k in month one

PMax structure cleaned up

Additional $53k growth in month two

Higher ROAS transparency

Same $140k/month ad spend

MER reporting introduced

Auditing the Revenue Gap

We started by reviewing the account structure, campaign mix, tracking, and revenue data to understand why the existing spend was not producing enough return.

Reducing PMax Dependency

The account relied heavily on automated PMax campaigns, so we cleaned up the structure and rebuilt more control into the acquisition system.

Improving Efficiency on the Same Budget

Instead of increasing spend, we focused on making the existing $140k/month budget work harder — driving $90k more revenue in month one and another $53k in month two.

Making Performance Easier to Manage

We introduced clearer ROAS and MER reporting, giving the team better visibility into what was working, what was inefficient, and where growth was really coming from.